AEM site build and integration

Prosek Partners

We built a client’s AEM website from the ground up – creating custom templates and components, driving content from the client’s API.


We were approached by Prosek Partners to provide technical development for Avantis Investors, a new company created by American Century Investments.

Rather than building on top of existing implementations or migrating from an older site, we had the rare opportunity to build an Adobe Experience Manager site from scratch.

Besides the standard static elements for a corporate website—which we accomplished by skinning AEM core components—the client required some dynamic components pulling information from proprietary APIs, mostly related to investment products (ETFs and Mutual Funds). For this, we created custom templates and components, with some basic configuration dialogs, and a rich end-user rendering using ReactJS.

Using the brilliant design specifications provided by Prosek, GenuineBee was responsible for the project’s technical implementation, in coordination with the client’s IT department.

About the client

Prosek Partners ( is an integrated marketing and communications firm, with focus on the financial and B2B sectors. Founded in 1990, with 200+ current employees, this midsized, independent agency offers its clients global reach with offices in US/UK and partnerships with leading agencies all around the world.


  • Prosek Partners

Tech stack / Tools

  • AEM
  • ReactJS


  • Proprietary APIs
  • Salesforce Marketing Cloud
  • Cludo Search