genuinebee logo

January 2020

Corporate identity for a non-profit

Project Overview

Our friends from All Good Supplies needed some assistance in coming up with a bold visual identity, so our designers enjoyed the rare opportunity to start designing a brand almost from scratch.

We came up with different logo variations, color combos, font suggestions and other design elements. Together with the client we were able to create a vibrant design system that resonated with what they wanted to communicate and that also worked well on the different brand applications they had in mind.

Besides a design system guide and different design applications, we provided multiple templates for different purposes (Google Suite, business card, etc.).

About the client

All Good Supplies, a not-for-profit organization, started with the idea that we can do better, together. They apply their knowledge to improving distribution centers' reverse logistics waste streams, supporting local charities and decreasing environmental waste...all at the same time! Genius.

Technical stack

Adobe XD | Adobe Illustrator | Adobe Photoshop