genuinebee logo

The State of CMS for B2B Marketing Survey

Join industry leaders to explore the latest trends in content strategy and receive a personalized assessment of your CMS performance.

What’s in it for you?

To show our deep appreciation for your time, we’re offering a free website review and a 30-minute consultation to answer your questions and share actionable ideas to tackle challenges with your current website or CMS.

As a participant, you’ll also receive a comprehensive survey report, highlighting key insights and trends. This exclusive resource will show how other B2B marketers are navigating their CMS, offering valuable benchmarks to inform your own platform decisions.

If you have any questions about the survey, feel free to contact us anytime. We’d love to hear your input!

Among the top 1 million websites by traffic, over 790 thousand are powered by a CMS.

W3Techs, 2024

Why are we conducting this survey?

At GenuineBee, our extensive work with CMS platforms across industries has shown us how these tools can either empower or hold back marketing teams.

This survey is designed to uncover how B2B marketers are navigating their CMS today, with a focus on:

  • What works and what doesn’t with your current CMS.
  • Key pain points marketers face with these tools.
  • How well platforms support critical goals like integration, go-live efficiency, and handling non-standard requests.
  • Most sought-after features marketers prioritize to better align CMS tools with their goals and challenges.

We also aim to explore the role of AI in shaping CMS capabilities, uncover shared challenges, and highlight functionality gaps specific to B2B companies. The results will guide both our future work and help you benchmark your CMS experience against industry trends.


We respect your privacy.

Your information will remain confidential, and we’ll only use your contact details to send you a personalized link to the survey results. We won’t share your details or send you any unsolicited communications.


Providing your contact information is entirely optional—you can complete the survey anonymously if you prefer.